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ABOUT ME

Over five years of experience successfully designing products from the ground up

I'm a passionate product designer and entrepreneur based in London. I’m proud to have worn many hats in the product development lifecycle. From leading the design and prototyping to testing and marketing. I've worked with start-up founders as well as multidisciplinary teams at leading tech companies. 

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My approach to design is grounded in my background in Philosophy. I use first-principle reasoning to break down complex problems into their fundamental truths. I validate my assumptions and design products that your users will recommend to their friends and colleagues. 
 

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USER CENTRIC

I empathise with users and design solutions that truly address their problems  

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DATA DRIVEN

I harness data to inform my thought processes and shape my designs

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COMMITTED TO EXCELLENCE

I deliver high-quality work in a timely manner, and I sweat the small stuff

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LET'S WORK TOGETHER

I partner with mission-driven companies and visionary entrepreneurs. I am passionate about contributing towards products that advance education, health and wellness or sustainability. If this resonates with you, we should talk. 

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INTUITIVE

Given that 1 in 4 mobile apps are abandoned after their first use, I prioritise usability and simplicity in my designs to improve customer retention.

ITERATIVE

Great design is defined by how your users think and feel about your product. It does not occur in a vacuum. It requires feedback, iteration and continuous improvement.

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ACCESSIBLE

I design for the many, not the few. My designs follow WCAG recommendations so that your product is accessible to the largest addressable market.

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USER-FRIENDLY

I design with purpose, ensuring that your users can seamlessly accomplish their goals with efficiency.

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