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CourseCraft
A world class design system
16%
Increase in website accessibility
30%
Efficiency improvement
4/5
InVision design maturity score
CourseCraft launched a series of follow along videos for young learners to develop new skills via their mobile app. They were in the process of introducing a new brand, showcasing a visual language centred on vibrant, child-friendly design components. They connected with me to assist them in translating and developing their brand identity into multifaceted digital experiences. For this, I set a clear objective: to find a scalable and efficient way to express the identity that effectively meets the needs of each stakeholder.
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I approached the design system with the following guidelines:
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Recognising that design systems are products that need to meet the users expectations
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Design systems should, on one hand, empower teams to work more efficiently, while on the other hand, they need to be flexible enough to meet evolving requirements.
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Effectively adopting a design system requires coupling design files with comprehensive guidelines and standards.
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Retrospective
Establishing the design system as the central point of reference across the business was crucial. I had to consider the changing needs of designers, developers and publishers. The effectiveness of a design system is dependent on the teams ability to correctly use its components. In order for a successful hand over and implementation of the design system I created thorough documentation about the design system, including usage rules, onboarding documents, design components and instructional videos.
